Behave better. With anyone. In any situation.
Human Alchemy is our philosophy, methodology, and movement. It’s not self-help. It’s a system upgrade.
We believe human beings are not broken - they’re coded. And just like code, our thoughts, behaviours, relationships, and environments are shaped by sequences: stories, emotional patterns, beliefs, and imprints that run - often unconsciously - in the background of our lives.
Human Alchemy is the art and science of decoding those patterns, and then recoding them for clarity, choice and transformation. Not just at the individual level, but across teams, culture, and the very environments we co-create.
We work with leaders, high performers, and whole organisations to reveal the invisible algorithms driving their behaviour, culture, and outcomes - and offer elegant, human-centred tools to evolve them.
Whether we’re mapping a personal transformation, reshaping a leadership culture, or rewiring the conversational architecture of a company, Human Alchemy is about more than change. It’s about reclaiming authorship - of self, of story, and of the environments we shape and are shaped by.
If you’re ready to move beyond insight into deep, systemic transformation - this is your work.
Welcome to Drew Knowles & Co.
Let’s rewrite the code.
B O O K
Your behaviour isn’t a mystery.
It’s influenced by stress, biology, childhood, belonging, culture, and countless conditions you never chose - forces shaping you long before anything feels like choice.
But we were never given a language for understanding ourselves. So we blame, we hustle, and we repeat the same patterns, never realising we’re responding to invisible conditions rather than personal flaws.
The HUMAN ALCHEMY Manifesto reveals those forces with simple clarity. It teaches you how to see yourself - clearly, compassionately, scientifically - and how to alter the trajectory of your life by changing the conditions that shape you.
Once you understand yourself, you can stop acting out the script you inherited and start authoring the one you choose.
This isn’t self-help. It’s self-seeing.
This isn’t about fixing you. It’s about freeing you.
S P E A K I N G
Drew Knowles is an experienced and engaging speaker who has delivered seminars, courses, and keynote presentations to over 30,000 people across New Zealand, Australia, the UK, Asia, Dubai, and the United States.
He has featured as a keynote speaker at Auckland’s M2 Success Summit (July 2019) and was a guest speaker at Kea Inspire in Wellington (2015). Earlier this year, Drew led the Influential Leadership workshop as keynote speaker for Icehouse New Zealand in Queenstown.
In June, Drew took the stage at the MoneyHub Business Summit 2025 in Queenstown, where he delivered a keynote and joined the Future of Business panel - offering practical insights leaders can implement straight away.
Since May 2025, Drew has been conducting regular workshops in Queenstown as part of his The Human Alchemy Series, as well as The Human Alchemy Lab in Auckland, presented by The Increment Club.
In Queenstown, through June-August 2026, Drew and Dr. Simon McKenzie-Nickson will be presenting The Augmented Human Series, and essential worskhop series to help people think sharper, and lead better in a world of increased load, accelerating input, and the AI age. (See Events for more information.)
